Vigilante

Lebanon still witnesses misogynist and sexist mentalities portrayed on television and social media platforms through advertising, and is still propagating gender role stereotypes. VIGILANTE is a mobile application that targets sexist advertisements as a step forward towards initiating change. Its purpose is creating a community of rebellious young adults driven to break gender role stereotypes and empower feminism. Users will share sexist advertisements on the platform, open discussions, edit these advertisements, and re-share the critically edited advertisement on other social media platforms. The platform offers tools and pre-existing stickers to enable and facilitate the editing process of the advertisements.